Rewards Programs Are Undergoing Revamps
When it comes to Loyalty Programs, a one-size-fits all strategy is not the answer. Some retail brands go the tiered route like Sephora’s Very Important Beauty Insider status, while others take the paid path similar to Restoration Hardware. According to The Loyalty Report 2018, 37% of respondents were willing to pay a fee for more benefits. Find out more in the latest article from eMarketer.
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