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When it comes to Loyalty Programs, a one-size-fits all strategy is not the answer. Some retail brands go the tiered route like Sephora’s Very Important Beauty Insider status, while others take the paid path similar to Restoration Hardware. According to The Loyalty Report 2018, 37%

Loyalty programs play a significant part of the luxury consumer-brand relationship. 78% of upper-affluent individuals would agree. Rather than just focusing on transactional-based rewards, Loyalty Programs should work to develop personalized, relevant engagement with consumers. Bond Brand Loyalty’s Scott Robinson comments on why luxury brands

Loyalty programs have faced a lot of shakeup lately, not least of all at department stores. J.C. Penney and Macy's, for example, have revamped their loyalty programs within the past year, and Macy's dropped out of the Plenti program in January, after several other major