Loyalty programs now at core of brand-consumer relationship

Loyalty programs play a significant part of the luxury consumer-brand relationship. 78% of upper-affluent individuals would agree. Rather than just focusing on transactional-based rewards, Loyalty Programs should work to develop personalized, relevant engagement with consumers. Bond Brand Loyalty’s Scott Robinson comments on why luxury brands must not only think of their program as a means of better delivering on its brand promise, but as an instrument of delivering the best experience for its best customers.

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